![]() He is not currently a Spill user, but said he will join to see how Black people navigate the platform. He said he initially thought Spill was only intended for the Black community because of its marketing. Some online also expressed concern about the app being marketed for “everyone” and the potential commodification of Black culture.īlack people are “looking for an opportunity to have a safe space to share their thoughts and have open discussions amongst their community,” Rashad Alfred, a Twitter user, said in a direct message. One challenge Spill and other similar alternatives may face is fatigue from consumers about the seemingly endless search for a new digital community following dissatisfaction with Twitter: “I joined spill cause that’s where folks are going but honestly? I dunno if I have it in me to learn another app,” one user tweeted. Earlier today, we were still seeing Larry the Bird across Twitter, although Twitter employees were using the 'X' logo in their bios. “Honestly the way racism and homophobia/transphobia and misogyny runs rampant on Twitter, makes Spill so much more of a breath of fresh air,” another user tweeted. The logo (and name) may also aim to connect the platform to the xAI logo for Musk's new artificial intelligence company, which generated much design debate just a week ago. Others appeared pleased to see how inclusive the app seems. But it's also designed to be more of a safe space, according to Terrell. As of publication, the blue bird still exists in the browser icon, but that will likely change soon. When users post content, it is referred to as a “spill.” The lingo draws upon common phrases used in the Black LGBTQ community, Terrell said, such as “spilling the tea,” which refers to sharing gossip. Twitters official account has also been renamed X, with the new logo and a stark black background. The tabs are similar to Twitter’s “For You” and “Following” feeds The Spill feed has a left tab, called “Fresh Tea,” where users can discover recommended or trending content and a right tab, “My Brew,” where users see posts from people they are following. Many within the community have voiced concerns about inadequate moderation of hate speech on Twitter, arguing that the app has become an increasingly “toxic” space under Musk’s leadership. The recent boost in popularity comes amid constant discourse among Black Twitter, an informal digital enclave noted for its meme culture and political activism. By Monday, after Musk limited the number of tweets users can see, Spill began to climb the rankings of Apple’s App Store. The social platform, created by ex-Twitter employees Alphonzo “Phonz” Terrell and DeVaris Brown, has garnered online buzz in the last week, with Black celebrities including musician Questlove and actor Keke Palmer counted among its recent members.
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